Bridge Builders™

As I travel around the country sharing my message with agents and leaders in the Real Estate industry, the same feeling overcomes me and sometimes even brings me to tears. That is the feeling of PRIDE. As difficult as this market has been over the last two years, I keep meeting people who REFUSE to be victims. Instead, they have decided to take on this bear of an econmy and wrestle it to the ground. They have decided not to lose faith. And I am not talking about them losing faith in the industry. They have refused to lose faith in themselves. As Realtors, we have spent centuries helping people through difficult times (death, divorce, loss of employment). And now, so many are stepping up and having the courage to help their sellers through this time of difficulty. To all those who have refused to give up, I SALUTE YOU!

1. Counsel sellers on pricing
There is an increase in buying activity. That DOES NOT mean we will see an increase in pricing. Remember the 'supply and demand' curve. Supply is still too plentiful. Price your inventory to sell now. This is the best chance your sellers have to sell their house and get on with the life situation that caused them to originally put the property on the market.

2. Use pricing materials on presentation of offers
Be as prepared for a presentation of an offer as you are when taking a listing. You know that on many of today's offers the seller will have an issue with price. Be prepared to help the homeowner make good decisions by revisiting values in the marketplace and where they are currently headed.