As I travel around the country sharing my message with agents and leaders in the Real Estate industry, the same feeling overcomes me and sometimes even brings me to tears. That is the feeling of PRIDE. As difficult as this market has been over the last two years, I keep meeting people who REFUSE to be victims. Instead, they have decided to take on this bear of an econmy and wrestle it to the ground. They have decided not to lose faith. And I am not talking about them losing faith in the industry. They have refused to lose faith in themselves. As Realtors, we have spent centuries helping people through difficult times (death, divorce, loss of employment). And now, so many are stepping up and having the courage to help their sellers through this time of difficulty. To all those who have refused to give up, I SALUTE YOU!
as per Jeff Turner
Here are some of my notes from Jeff's session I found worthwhile at the Inman News Conference in San Francisco:
1. Look outside the Real Estate industry to see how other industries use social media.
2. Put Facebook, Twitter and LinkedIn on all print material. (See the top right of our page, for instance.)
3. Care about the people you are in touch with.
4. Share openly and often.
5. Listen with intent.
6. Teach a newbie.
7. Still meet people face-to-face.
1. Counsel sellers on pricing
There is an increase in buying activity. That DOES NOT mean we will see an increase in pricing. Remember the 'supply and demand' curve. Supply is still too plentiful. Price your inventory to sell now. This is the best chance your sellers have to sell their house and get on with the life situation that caused them to originally put the property on the market.
2. Use pricing materials on presentation of offers
Be as prepared for a presentation of an offer as you are when taking a listing. You know that on many of today's offers the seller will have an issue with price. Be prepared to help the homeowner make good decisions by revisiting values in the marketplace and where they are currently headed.
There is much discussion about how the real estate market is in the middle of its turnaround based on sales increasing on a year-over-year basis. Though the fact that housing is again moving is fabulous news, let’s not lose sight of which homes are selling. Here is a closer look at different price ranges and how they are faring in the current ‘boom’:
$0-100,000 sales up 38.8%
$100,000 - 250,000 sales up 8.7%
$250,000 -5 00,000 sales down 6.2%
$500,000 - 750,000 sales down 8.9%
$750,000 - 1,000,000 sales down 10.6%
$1,000,000 - 2,000,000 sales down 23.3%
$2,000,000+ sales down 32.4%
As we can see, this rebound has only affected the lower price points. Make sure your upper end sellers realize what is actually happening behind the headlines.
This blog will contain some real estate, some inspiration and a little 'me-being-me'. Please feel free to post your thoughts and feelings.